Patriarchal Ideology, Andrew Tate, and Rumble’s Podcasts

This study aimed to examine public responses patriarchal ideology through language, as expressed by Andrew Tate on the fringe platform Rumble. Rumble is generally known for hosting far-right content, serving a refuge figures who have been de-platformed from mainstream social media. used combination of netnographic and archival data collection with attitudinal appraisal theory evaluate responses. The comment sections four podcast videos ‘TateSpeech’ were selected primary source. Analysis affect, judgment, appreciation regarding was then carried out. results showed that majority comments towards positive. deplatforming triggered Streisand effect, resulting in seeming increase his level support after removal Based these findings, this concluded an attempt online reach manipulating media language content attract more followers, particularly young male audience. Keywords: echo chamber; hegemony; media; patriarchy; effect